We know that men don’t know when to shut up. We wanted to give women a moment of peace. ChapStick introduces a new packaging that highlights its greatest hidden feature. To highlight the issue and announce its new line, ChapStick utilizes OOH to catch our target audiences eye. To give you another chance to shut them up,
ChapStick creates a call line for anyone to fake a call anytime. All to give you a moment of peace