Willem Patrick

  copywriter

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“Keep Doing What You Love”

Canesten’s mission, a U.K. based pharmaceutical company, is to free people from the discomfort of intimate health conditions. This campaign aims to break down stigmas surrounding women’s intimate health, specifcally yeast infections.

Position: Copywriter

Brief: D&AD New Bloods Award Show 2026 Entry

Category: OOH, Posters, Product Redesign




Health doesn’t have to be clincial. A packaging redesign brings Canesten from behind the mirror to the top of your counter.
Before
After




It can be difficult to find products that don’t increase chance of or worsen yeast infections. A new Canesten Approved badge can be found on products like natural bath salts, vegan condoms, and sugar alternatives so you can worry less.

/strategy----------------------Wesley Powell
/design-----------------------Maya Clausman
/art-direction---------------------Luis Ortega

Willem Patrick 2026 

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