“Keep Doing What You Love”
Canesten’s mission, a U.K. based pharmaceutical company, is to free people from the discomfort of intimate health conditions. This campaign aims to break down stigmas surrounding women’s intimate health, specifcally yeast infections.
Position: Copywriter
Brief: D&AD New Bloods Award Show 2026 Entry
Category: OOH, Posters, Product Redesign
Canesten approved products highlight alternatives that are yeast infection free.
/strategy----------------------Wesley Powell
/design-----------------------Maya Clausman
/art-direction---------------------Luis Ortega
/design-----------------------Maya Clausman
/art-direction---------------------Luis Ortega