“Finally Taking Credit”
Bar-S has been America’s best selling hot dog for 20 years. To step into the limelight, and take the credit, Bar-S takes over major cities, nationwide.
Position: Copywriter
Brief: Young Ones One Show 2026 Entry
Category: OOH, Posters, Experiential
Bar-S begins with an ominous campaign. Foreshadowing the arrival of
something big.
Suddenly, all over the nation, thousands of Bar-S hot dog carts appear overnight. An invasion that conspiracy theorists spend their lives dreaming about.
New York
Chicago
Los Angeles
The world can do nothing but watch as the #1 Best Selling Hot-Dog in America takes its throne.
/strategy----------------------Wesley Powell
/design-----------------------Maya Clausman
/art-direction---------------------Luis Ortega
/design-----------------------Maya Clausman
/art-direction---------------------Luis Ortega